Process
Eight steps. Zero surprises.
Every project runs through the same eight steps. You'll know exactly what's happening this week, and what unblocks next week.
My Strategy
The PAS framework — the thinking behind every video.
Before we start animating, we build the story around Pain, Agitation, Solution. That's what makes viewers finish, and buy.
Pain
We name the exact problem your prospect is losing sleep over, in their words, not yours. Most videos skip this step and lose the viewer by second five.
Agitation
We make the cost of that problem feel real: the wasted hours, the missed revenue, the churn. That's what makes the viewer lean in and want a way out.
Solution
Only then do we show your product. Now it doesn't feel like a pitch. It feels like the answer. That's what makes people click, book, and buy.
Workflow
From first call to final delivery.
STEP 01
Discovery
A 45-minute call to map the product, the audience, the goal, and the story angle.
STEP 02
Script Writing
A tight, punchy script, usually 130 words per minute, built around the PAS framework.
STEP 03
Storyboard
A frame-by-frame plan so we lock the film before a single pixel gets animated.
STEP 04
Illustration
Custom illustrations and UI mockups matched to your brand's visual system.
STEP 05
Animation
Where the magic happens, kinetic type, UI motion, transitions, camera choreography.
STEP 06
Sound Design
Original music direction and layered sound effects that make the picture land.
STEP 07
Revisions
Structured rounds of feedback with clear turnaround windows.
STEP 08
Delivery
Final masters, platform-specific cuts, GIFs, stills, and source files on request.